Brand Activation Manager

What you can expect from us?

• Fully own and drive the strategic growth of a dedicated product category across multiple European markets.

• Lead consumer-facing elements of New Product Developments (NPD), directly shaping naming, positioning, and packaging.

• Build your leadership skills by directly managing and mentoring an internal AI Content Intern.

• Work with aggressive budgets to embed cutting-edge AI tools and social commerce strategies into daily content workflows.

• Join an established, global FMCG organization on a secure, long-term permanent contract (Umowa o pracę) with competitive benefits

Employment agency entry number 47

this job offer is intended for people over 18 years of age

What will your tasks involve?

•        Own and develop the brand and trade marketing strategies for your category, tracking brand health KPIs and analyzing market trends and consumer insights.
•        Plan and execute digital marketing campaigns from top-of-funnel awareness to bottom-of-funnel conversion. Manage paid media activations across Meta, TikTok, and YouTube with clear ROAS, CVR, and CPL targets.
•        Lead the social commerce content strategy, briefing creators and influencers. Manage a dedicated AI Content Intern to produce high-volume, brand-compliant digital assets at scale.
•        Partner with the E-Commerce team to supply conversion-optimized brand assets, including Amazon A++ content and PDP elements.
•        Lead consumer-facing elements of New Product Developments, including positioning, naming, packaging briefs, and launch campaigns. Coordinate integrated marketing campaigns (ATL, BTL, trade, and digital) across agency partners.